Social media has transformed how companies do their marketing, offering a real-time choice to promote their brand. And it is influencers who can readily sway the opinions of their loyal followers that are at the vanguard of this movement.
Nevertheless, finding the ideal influencer for your company is no easy task. There’s even added stress when you consider the additional work that would be required to develop the settings and concepts the influencer would utilize to promote the product.
In this interview, Mint Global Marketing, a renowned marketing firm, will offer some suggestions on how to successfully use influencer marketing to develop new leads and generate maximum revenues for your company.
What is the importance of using influencer marketing to build brands?
Working with an influencer is a good idea if you want more people to be aware of the products and services you offer. The reason is that the fans of these influencers, which most times are about several million, gobble up everything they post. These fans are also more inclined to purchase a product whenever they realize that their favourite star is using it.
Hence, the leads acquired through this followership and emulation may become clients during and after the influencer campaign, increasing the income for your company. Additionally, the company has the extra benefit of having those leads spread the word about the items.
How can a business locate influencers to promote its brand?
Marketing trends are set this year, and when it comes to working with influencers, the first step is selecting the platform you are most interested in gaining new consumers. It is preferable to start with your most active platform and then extend to others when the influencer campaign gains significant popularity.
If you’re unsure of where to begin, extensively researching the pros and cons of the available platforms can assist you in identifying the right network. You would also get to know the ideal influencer who would fit into your brand strategy for your business or product.
How do you go about choosing the right influencer for your business?
One criterium is to make sure that the influencer you want to associate with has the qualifications to market your product if you want your plan to be effective. In addition, such an influencer must have prior experience promoting such brands. If these criteria are neglected, you won’t be able to reach your intended audience, and your effort will be in vain.
At Mint Global Marketing, we don’t choose an influencer on the basis of only impressive followings, as following a celebrity doesn’t necessarily indicate loyalty. Instead, evaluate an influencer’s worth based on their engagements.
What should brands do to ensure their partnership with an influencer is as successful as possible?
Influencers are people, not machines, and can easily make mistakes like forgetting to post on time or making errors with the tags and other important instructions. So, you’ll need to communicate with the influencer frequently during the length of the contract to prevent this from happening.
You should also provide the influencer with information from your market research on what appeals to and repels the intended audience. Finally, even when your influencer marketing plan appears to be succeeding, set specific days to assess its effectiveness and determine whether you need to add to your strategy.
How can a company monitor the progress of its influencer campaign?
There are several ways to keep track of the influencer campaign’s progress. An ideal procedure is to create a unique hashtag, for example, #Mint_Global_Marketing, that can be added to each post the influencer makes. Afterwards, the impact of an influencer campaign and its impression on the general audience can then be determined by how often the hashtag trends.