Hospitality is one of the businesses that is overgrowing around the world. Consider a five-star hotel where you like to spend your vacations and meetings. What keeps you coming back to the same hotel? What do they have that you won’t find anywhere else? Book with benefits on privateupgrades.com.
What types of hotel guests are there?
Identifying the type of guests you expect when launching a hospitality business is critical. This will assist you in implementing efficient marketing strategies aimed at potential customers. The following are various guests and possible approaches to meet their needs.
- Travelers on business
This visitor is in town only for a mission or business. They are not in town for the vocational attractions but business. However, they can use eateries and coffee shops that are open for personal and commercial use. Such visitors usually remain for several days and attend several meetings. They typically return to their hotel rooms to unwind. They will eat in the hotel and resume their regular schedule the next day.
Leisure travelers visit for business, but their timetable is flexible. They can combine business with tourist and leisure activities. They sometimes extend their journey and include mini-vacations into a long weekend before wrapping up the overall trip.
How to meet their requirements?
Identify co-working spaces and eateries where your business guests can gather without inconvenience while setting up your hotel. Post images and information about your in-room office, including how secure it is for guests who want to meet or work from their rooms. You can also discount them if they book on the weekends, encouraging them to stay longer. You can offer spa discounts, restaurant tasting menus, and exclusive room services to leisure customers.
- Attendees at the event
These visitors could be both business and pleasure. After attending conferences and meetings, some tourists may choose to unwind in their rooms alone. After the discussion, another group of guests may like to explore the city. The majority of these visitors come to establish relationships and connections to visit entertainment venues after the events have concluded.
How to meet their requirements?
Plan social activities and receptions for your visitors and charge them as an add-on to their reservation. Poolside happy hour, dinner cruise, mixer at a local bar or restaurant, or any group activity at any local destination are examples of these activities. Make special discounts and bargains available to event guests who elect to stay at your hotels, such as additional nights and an exclusive dinner experience.
- Boomers
Typically, these visitors are nearing retirement age. These consumers have a larger budget than other guests. The majority of these visitors book their accommodations through hotel loyalty programs. While traveling, boomers always look for ways to interact with the locals. Unlike younger generations, boomers will focus solely on one thing: vacation. They will not devote their time to employment.
How to meet their requirements?
Arrange sightseeing trips for boomers who are here for recreational purposes only. Ensure locals and partner with restaurants that can provide distinct dining experiences – direct most of your hotel offerings toward relaxation and leisure, such as pools and spas.
- Millennials
These visitors are an experienced age group looking for a new adventure. They could seek a one-of-a-kind tour that allows them to interact with locals and learn about their culture. The holiday is always cut short to accommodate their work schedule and lifestyle.
How to meet their requirements?
When marketing your hotel, emphasize your destination’s cultural and local aspects. Make a list of activities that include local culture and other attractions that can be accommodated into this short tour. Post images of the trip on various social media networks to advertise fascinating festivals and activities that are taking place.