Did you realize that nearly 76 percent of American workers receive paid vacation days each year? For most people, taking a trip is something they do to forget about the stress of daily life. Whether planning a weekend excursion to New York or trying to travel across the world, finding the right hotels to stay in is a must.
If you are the owner of a hotel, one of the main concerns you should have is attracting new customers. While this may sound like a relatively easy and straightforward task, it can be quite complicated. Learning how to make tourism marketing techniques work for your business is a must.
Neglecting to use modern marketing methods to spread the word about your hotel can lead to the inability to grow your business. You need to work on engaging modern consumers in a unique and memorable way.
The following are just some of the hotel marketing ideas you need to consider using.
Make It Easy for Consumers to Find You Online
Marketing methods like telephone book ads or flyers are largely ineffective in the modern business landscape. If you want to get the word out about your hotel, you need to take advantage of online marketing. Most consumers use search engines like Google to find hotels in an area.
Instead of ignoring the need for an effective online marketing strategy, you need to attack this issue head. Having a website that is filled with keyword-rich content is the first step in getting attention from powerful search engines.
Once you have mastered your website keyword strategy, you need to focus on providing social proof to consumers. Putting positive customer reviews on your website homepage can help you turn visitors into customers with ease. Being persistent is the key to having success with online marketing.
Remarketing Is Essential
One of the biggest problems you will face when marketing your hotel online is high abandonment rates. Often times, consumers will get distracted when booking a hotel room online. This means they will forget about what they were doing and abandon the cart they started.
Your main goal should be reaching out to these individuals with a comprehensive remarketing strategy. Using email automation technology will allow you to send out messages to the owner of an abandoned cart immediately. These messages should encourage the consumer to come back and finish the booking.
If you are looking for a way to entice the recipient of the remarketing email, you may want to think about offering a discount. These discounts won’t cost your hotel much, but they can make a big difference when it comes to reducing the number of abandoned bookings you have to deal with.
Stay in Contact with Past Customers
Getting repeat business can help to make your hotel a success. The only way to get past customers back for another stay is by keeping in contact with them. Often times, the people who stay at your hotel will give you information like their phone numbers or email address.
Using this information to reach out to these customers with deals on your hotel rooms is a great idea. There are a number of telemarketing software programs on the market that can make these interactions easy. If you want to learn more about this type of software, you should do a bit of online research.
Embracing the power of technology is a vital part of small business success. Refusing to use the tools at your disposal may lead to you losing your competitive edge. The money paid for state of the art technology will pay off in the long run.
Increase Your Tourism Marketing Efforts During Peak Travel Season
Ramping up your marketing efforts during peak travel seasons can help you keep your hotel full. Striking while the iron is hot is essential when trying to breeze past your competition. If you use pay-per-click marketing to attract new clientele, increasing your budget during this time of year is a good idea.
In the months leading up to peak travel season, people will start to scour the Internet for deals on hotels. By increasing your marketing budget, you will show up in the searches consumers are making for hotels.
If you are unsure about how to ramp up your marketing efforts in an attempt to capitalize on peak travel seasons, consult professionals for help. A marketing company will be able to develop a detailed plan of attack with ease. Once this plan is put into place, you should have no problem increasing the number of bookings your hotel receives.
Use the Location of Your Hotel to Your Advantage
The main thing most tourists look for when booking a hotel for vacation is its location. If your hotel is located near popular attractions in the area, you need to let online consumers know this information.
Some hotel owners get so wrapped up in detailing the amenities they offer that they forget about the benefits offered by their location. When populating your website with content, you need to develop a section that focuses solely on events and attractions in your area.
By doing this, you can position yourself as an authority on things going on in a particular town or city. When people start to search for events in the area, your hotel will pop-up. This can help you increase the number of bookings you generate through your website, which is always a good thing.
Generating Results From Online Marketing Takes Time
As you invest more money into online tourism marketing efforts, you need to remember to be patient. While it will take a lot of time and effort to market your hotel, it will be worth the energy you invest.
Are you looking for more travel-related blogs? If so, check out our article on how to save money while traveling the world.